Join Imgur Emerald to award Accolades (plus ad-free, mute tags, and more goodies) Learn more.Successful email marketers use their understanding of behavioral psychology вЂ” what makes people tick вЂ” to maximize engagement and sales.Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. And for advertisers, there are plenty of work-arounds for reactance: You can dramatize your points within a story.Reverse psychology marketing, perhaps taken too literally by NeuralActivity. When someone tries to tell you what to think or do that automatic resistance you feel is called reactance by psychologists. Reverse Psychology and Advertising Strategy.

This approach allows you to become more than a branded email вЂ” it humanizes your business by allowing your contacts to connect with you. Tone of your emailConversational newsletters are a great way to draw your readers in and engage. Personal ConnectionDo you enjoy reading terms and conditions or other cold, corporate verbatim? No? Me neither, and chances are neither do the vast majority of your contacts. Here are five simple email hooks based on marketing psychology that you can experiment with in your own email campaigns. What is it about some emails that grab you and compel you to engage?As a sender, you have about 20 seconds to grab the readerвЂ™s attention to open the email.

But what creates the buzz and desire вЂ” even for commodities of paradoxical value? Exclusivity and scarcity! Who doesnвЂ™t want something rare and special?When you have a limited stock or a set number of places, it can help to remind your readers how many items (or spots) are left. ExclusivityGold, diamonds, platinum. In fact, one study found that emails with personalized subject lines had a 17.36% higher click-through rate. A study on brain activity has shown that using someoneвЂ™s name lets them feel acknowledged and boosts self-worth. Making an effort to tailor an email for an individual (even in a small way) shows that you care! Simply using someoneвЂ™s name can be a nice addition. PersonalizingPersonalizing your mail can also help create a great connection with your customers.

After all, itвЂ™s nice to be nice. ReciprocityWhen someone helps you or gives you a gift, you may want to return the favor. And if they do miss the boat, they may act more quickly next time.Just donвЂ™t do this so often that you cross the spam line and fatigue your customers. Many people will jump on board quickly when they know that a particular service/product is about to run out. Your contacts have opted in and are clearly interested in what you have to offer.

This serves as a social вЂњthumbs upвЂќ regarding these actions. Your peers buying or liking something can grab your interest, have you taking a closer look, and even following the same actions.For email marketing, a great way to adopt this principle is to tell your readers how many customers bought a particular item or even вЂњlikedвЂќ your previous promotion via social networking sites. Informational social influence) suggests that weвЂ™re all influenced by the views and actions of those around us. Social ProofThe theory of вЂњ social proofвЂќ (a.k.a.

They have been proven but may not be right for you. IвЂ™m not saying that these techniques are a silver bullet and will all work on your particular audience. See if theyвЂ™ll reconnect so you can remind them why they signed up in the first place! Marketing Psychology Calls for ExperimentationPLEASE NOTE: Marketing psychology, much like email marketing, is not an exact science. I donвЂ™t recommend using it with your active contacts, but try using it in a subject line directed toward subscribers who havenвЂ™t opened an email for some time. This technique may work particularly well with stubborn types.

Reverse Psychology Advertising